Difference between revisions of "Staff-Projects/2019Global-AppSec-Marketing"

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* Mike McCamon, OWASP
 
* Mike McCamon, OWASP
 
* Lisa OWASP
 
* Lisa OWASP
* Susan Layne | Director, Marketing Communications |  Virtual, Inc.
+
* Susan Layne | Director, Marketing Communications |  Virtual, Inc. D: +1.781.876.6274, slayne@virtualinc.com  
D: +1.781.876.6274
+
* Rebecca Nadeau  |  Marketing Communications Specialist |  Virtual, Inc. D: +1.781.876.8846, rnadeau@virtualmgmt.com   
slayne@virtualinc.com  
+
* Tayla Giuffrida  |  Marketing & Communications Coordinator  |  Virtual, Inc. +1.781.876.6218, tgiuffrida@virtualinc.com  
* Rebecca Nadeau  |  Marketing Communications Specialist |  Virtual, Inc.
+
* Matthew Landry | Vice President of Marketing and Public Relations | Virtual, Inc +1.781.876.6222, mlandry@virtualinc.com   
D: +1.781.876.8846  
 
rnadeau@virtualmgmt.com   
 
* Tayla Giuffrida  |  Marketing & Communications Coordinator  |  Virtual, Inc.
 
D: +1.781.876.6218
 
tgiuffrida@virtualinc.com  
 
* Matthew Landry | Vice President of Marketing and Public Relations | Virtual, Inc.
 
D: +1.781.876.6222
 
mlandry@virtualinc.com   
 
  
 
[[Category:Staff Projects]]
 
[[Category:Staff Projects]]

Revision as of 10:32, 14 August 2019

Overview

With only several weeks until the Global AppSec events in DC and Amsterdam, this project focuses a variety of marketing activities to increase registrations for the Conference and Trainings. Staff will be assisted by Susan and Caitlin to produce, publish, and monitor content. Generally the primary channels will be email, Meetup email, Twitter, Twitter Ads, and Google Adwords

Project Links

Goals

  • 1,000 registered attendees for DC
  • 750 registered attendees for Amsterdam
  • Spend less than $5,000 in placement costs

Themes/Key Messages

Email Messages/Tracking Code

  • 2019-08-14, Email "Reason 5 of 5" via Mailchimp (?utm_source=email&utm_medium=5of5&utm_campaign=globalappsec)
  • 2019-08-14, Meetup Message "Intro All" (?utm_source=meetup&utm_medium=full-list&utm_campaign=globalappsec)
  • 2019-08-15, Email "BlackHat Thx + Event" via Mailchimp (?utm_source=email&utm_medium=blackhat1&utm_campaign=globalappsec)
  • 2019-08-17, Election Email Membership Reminder
  • 2019-08-18, Email "Reason 4 of 5" via Mailchimp (?utm_source=email&utm_medium=4of5&utm_campaign=globalappsec)
  • 2019-08-19, Meetup Message "US Only" (?utm_source=meetup&utm_medium=US-all&utm_campaign=globalappsec)
  • 2019-08-20, Email "Reason 3 of 5" via Mailchimp (?utm_source=email&utm_medium=3of5&utm_campaign=globalappsec)
  • 2019-08-22, Email "Reason 2 of 5" via Mailchimp (?utm_source=email&utm_medium=2of5&utm_campaign=globalappsec)
  • 2019-08-23, Meetup Message "Within 200mls DC" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
  • 2019-08-24, Election Email Membership Reminder
  • 2019-08-27, Email "Reason 1 of 5" via Mailchimp (?utm_source=email&utm_medium=1of5&utm_campaign=globalappsec)
  • 2019-08-28, Email "Final DC" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
  • 2019-09-03, Meetup Message "UK/Ireland/Germany/Netherlands Only" (?utm_source=meetup&utm_medium=EU-Regional&utm_campaign=globalappsec)
  • 2019-09-04, Meetup Message "Within 100mls DC" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
  • 2019-09-06, Email "Don't Miss AMS" via Mailchimp (?utm_source=email&utm_medium=Dontmiss&utm_campaign=globalappsec)
  • 2019-09-07, Election Email Membership Reminder
  • 2019-09-11, Meetup Message "Within 200mls AMS" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
  • 2019-09-12, Email "Final AMS" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
  • 2019-09-14, Email "DC Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)
  • 2019-09-17, Meetup Message "Within 100mls AMS" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
  • 2019-09-28, Email "AMS Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)

Leadership

  • Mike McCamon, OWASP
  • Lisa OWASP
  • Susan Layne | Director, Marketing Communications | Virtual, Inc. D: +1.781.876.6274, slayne@virtualinc.com
  • Rebecca Nadeau | Marketing Communications Specialist | Virtual, Inc. D: +1.781.876.8846, rnadeau@virtualmgmt.com
  • Tayla Giuffrida | Marketing & Communications Coordinator | Virtual, Inc. +1.781.876.6218, tgiuffrida@virtualinc.com
  • Matthew Landry | Vice President of Marketing and Public Relations | Virtual, Inc +1.781.876.6222, mlandry@virtualinc.com

Creative