Difference between revisions of "Staff-Projects/2019Global-AppSec-Marketing"

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= Leadership =
 
= Leadership =
  
* unordered list of each leader and a hyperlink to their email address.
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Susan Layne |  Director, Marketing Communications |  Virtual, Inc.
 +
D: +1.781.876.6274  |  M: +1.978.764.1364
 +
slayne@virtualinc.com
 +
 
 +
Rebecca Nadeau  |  Marketing Communications Specialist |  Virtual, Inc.
 +
D: +1.781.876.8846
 +
rnadeau@virtualmgmt.com 
 +
 
 +
Tayla Giuffrida  |  Marketing & Communications Coordinator  |  Virtual, Inc.
 +
D: +1.781.876.6218
 +
tgiuffrida@virtualinc.com
 +
 
 +
Matthew Landry | Vice President of Marketing and Public Relations | Virtual, Inc.
 +
D: +1.781.876.6222
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mlandry@virtualinc.com 
  
 
[[Category:Staff Projects]]
 
[[Category:Staff Projects]]
 
  
 
= Creative =
 
= Creative =
 
[[Category:Staff Projects]]
 
[[Category:Staff Projects]]

Revision as of 10:29, 14 August 2019

Overview

With only several weeks until the Global AppSec events in DC and Amsterdam, this project focuses a variety of marketing activities to increase registrations for the Conference and Trainings. Staff will be assisted by Susan and Caitlin to produce, publish, and monitor content. Generally the primary channels will be email, Meetup email, Twitter, Twitter Ads, and Google Adwords

Project Links

Goals

  • 1,000 registered attendees for DC
  • 750 registered attendees for Amsterdam
  • Spend less than $5,000 in placement costs

Themes/Key Messages

Email Messages/Tracking Code

  • 2019-08-14, Email "Reason 5 of 5" via Mailchimp (?utm_source=email&utm_medium=5of5&utm_campaign=globalappsec)
  • 2019-08-14, Meetup Message "Intro All" (?utm_source=meetup&utm_medium=full-list&utm_campaign=globalappsec)
  • 2019-08-15, Email "BlackHat Thx + Event" via Mailchimp (?utm_source=email&utm_medium=blackhat1&utm_campaign=globalappsec)
  • 2019-08-17, Election Email Membership Reminder
  • 2019-08-18, Email "Reason 4 of 5" via Mailchimp (?utm_source=email&utm_medium=4of5&utm_campaign=globalappsec)
  • 2019-08-19, Meetup Message "US Only" (?utm_source=meetup&utm_medium=US-all&utm_campaign=globalappsec)
  • 2019-08-20, Email "Reason 3 of 5" via Mailchimp (?utm_source=email&utm_medium=3of5&utm_campaign=globalappsec)
  • 2019-08-22, Email "Reason 2 of 5" via Mailchimp (?utm_source=email&utm_medium=2of5&utm_campaign=globalappsec)
  • 2019-08-23, Meetup Message "Within 200mls DC" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
  • 2019-08-24, Election Email Membership Reminder
  • 2019-08-27, Email "Reason 1 of 5" via Mailchimp (?utm_source=email&utm_medium=1of5&utm_campaign=globalappsec)
  • 2019-08-28, Email "Final DC" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
  • 2019-09-03, Meetup Message "UK/Ireland/Germany/Netherlands Only" (?utm_source=meetup&utm_medium=EU-Regional&utm_campaign=globalappsec)
  • 2019-09-04, Meetup Message "Within 100mls DC" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
  • 2019-09-06, Email "Don't Miss AMS" via Mailchimp (?utm_source=email&utm_medium=Dontmiss&utm_campaign=globalappsec)
  • 2019-09-07, Election Email Membership Reminder
  • 2019-09-11, Meetup Message "Within 200mls AMS" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
  • 2019-09-12, Email "Final AMS" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
  • 2019-09-14, Email "DC Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)
  • 2019-09-17, Meetup Message "Within 100mls AMS" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
  • 2019-09-28, Email "AMS Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)

Leadership

Susan Layne | Director, Marketing Communications | Virtual, Inc. D: +1.781.876.6274 | M: +1.978.764.1364 slayne@virtualinc.com

Rebecca Nadeau | Marketing Communications Specialist | Virtual, Inc. D: +1.781.876.8846 rnadeau@virtualmgmt.com

Tayla Giuffrida | Marketing & Communications Coordinator | Virtual, Inc. D: +1.781.876.6218 tgiuffrida@virtualinc.com

Matthew Landry | Vice President of Marketing and Public Relations | Virtual, Inc. D: +1.781.876.6222 mlandry@virtualinc.com

Creative