Difference between revisions of "Marketing/Resources"

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= Welcome =
+
__NOTOC__
===Marketing Materials===
+
  
Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP.
+
= TABLE OF CONTENTS =
 +
__TOC__
  
The marketing materials are crucial to the growth of the OWASP brand and their use is encouraged so long as the use adheres to the brand usage rules.
+
= WELCOME =
 +
===OWASP Marketing: Designs and Downloads===
  
= Brand Guidelines =  
+
On this page, you will find the most current marketing materials and brand guidelines used by the OWASP Foundation. We have everything from logos and business cards to banner stand and brochure designs all for your use. Most of the files found on this page are in a PDF, EPS, or JPEG format; however, some pieces have the original Creative Suite files zipped in a toolbox. We recommend using the PDF, EPS, and JPEG files first as they are the easiest to use. If you need to edit a design piece, then you are more than welcome to download the Creative Suite files if you have access to Adobe In-Design, Photoshop, and Illustrator. If you require an edit to a design, and you do not have access to Adobe Creative Suite, then please let us know by using the [http://owasp4.owasp.org/contactus.html OWASP Contact Us form].
 +
 
 +
Note: Before you download and use any of the marketing materials on this page, please be sure to read the [https://www.owasp.org/index.php/Marketing/Resources#tab=BRAND_GUIDELINES Brand Usage Rules and Guidelines]. It is important to understand how we expect contributors to use these materials as well as what is acceptable and what it not when it comes to usage of our brand and visual Identity.
 +
 
 +
[https://owasp.org/index.php/File:OWASP_LOGOS_2013.zip OWASP Logo Toolbox 2013 EPS] (file size: 3.7 MB, MIME type: application/zip)
 +
 
 +
[https://www.owasp.org/index.php/File:OWASP_LOGO_PNGs.zip OWASP Logo Toolbox 2013 PNG] (file size: 1.4 MB, MIME type: application/zip)
 +
 
 +
[https://owasp.org/index.php/File:OWASP_2014_Office_Toolbox.zip OWASP Office Toolbox 2014] (file size: 14.21 MB, MIME type: application/zip)
 +
 
 +
= BRAND GUIDELINES =  
 
===The Brand Usage Rules===
 
===The Brand Usage Rules===
The Brand Guidelines provides the details of the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and brief overview of customizable options. The Brand Guidelines document in full gives the entire description of the OWASP brand, its public use, and the options to customize the logo based on personal desire. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.
+
OWASP's philosophy is that achieving security involves all parts of an organization, including people, process, and technology. We support the use of our brand consistent with this philosophy. However, we cannot allow the use of our brand when it implies something inconsistent with OWASP's comprehensive and balanced approach to application security. Therefore, we have defined these brand usage rules to clarify appropriate and inappropriate uses of the OWASP brand, including our name, domain, logos, project names, and other trademarks.
  
OWASP stands for informed security decisions based on a solid, comprehensive understanding of the business risk associated with an application. OWASP's philosophy is that achieving security involves all parts of an organization, including people, process, and technology. We support the use of our brand consistent with this philosophy. However, we cannot allow the use of our brand when it implies something inconsistent with OWASP's comprehensive and balanced approach to application security. Therefore, we have defined these brand usage rules to clarify appropriate and inappropriate uses of the OWASP brand, including our name, domain, logos, project names, and other trademarks.
+
The Brand Guideline documents and rules below provide details and instruction on how to use the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and a brief overview of customizable options. The Brand Guidelines document gives the entire description of the OWASP brand, its public use, and the options to customize the logo based on personal desire. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.
  
 
====Rules====
 
====Rules====
 
  
 
The following rules make reference to the OWASP Materials, meaning any tools, documentation, or other content from OWASP. The rules also make reference to "OWASP Published Standards" which are currently in the process of being developed and released. Currently there are no OWASP Published Standards.
 
The following rules make reference to the OWASP Materials, meaning any tools, documentation, or other content from OWASP. The rules also make reference to "OWASP Published Standards" which are currently in the process of being developed and released. Currently there are no OWASP Published Standards.
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#The OWASP Brand may be used in commentary about the materials found on the OWASP website.
 
#The OWASP Brand may be used in commentary about the materials found on the OWASP website.
 
#The OWASP Brand may be used by OWASP Members in good standing to promote a person or company's involvement in OWASP.
 
#The OWASP Brand may be used by OWASP Members in good standing to promote a person or company's involvement in OWASP.
 +
#The OWASP Brand may be used to indicate that OWASP is a host or sponsor of an event.
 
#The OWASP Brand may be used in association with an application security assessment only if a complete and detailed methodology, sufficient to reproduce the results, is disclosed.
 
#The OWASP Brand may be used in association with an application security assessment only if a complete and detailed methodology, sufficient to reproduce the results, is disclosed.
 
#The OWASP Brand must not be used in a manner that suggests that The OWASP Foundation supports, advocates, or recommends any particular product or technology.
 
#The OWASP Brand must not be used in a manner that suggests that The OWASP Foundation supports, advocates, or recommends any particular product or technology.
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#The OWASP Brand must not be used in any materials that could mislead readers by narrowly interpreting a broad application security category. For example, a vendor product that can find or protect against forced browsing must not claim that they address all of the access control category.
 
#The OWASP Brand must not be used in any materials that could mislead readers by narrowly interpreting a broad application security category. For example, a vendor product that can find or protect against forced browsing must not claim that they address all of the access control category.
 
#The OWASP Brand may be used by special arrangement with The OWASP Foundation.
 
#The OWASP Brand may be used by special arrangement with The OWASP Foundation.
 +
 +
====Customization====
 +
 +
Customization of OWASP identity graphics is a way to reflect individual characteristics of conferences, events, chapters and projects. The branding guidelines allow for minimal customization of identity graphics. Please see the Identity section for details. A color palette is provided in the Identity Standards Quick Reference Guide. Background images, such as a country flag to identify a local chapter, may be acceptable as long as it does not obscure the branded identity. All customized identity graphics, including logos, banners, avatars, cover photos, presentation templates, etc. must follow these guidelines.
 +
 +
Questionable practices include changing the circle to a square, altering the angle of the wasp feature, using non-branded wasp images, copyrighted images and any other treatment that alters or obscures the OWASP brand. The OWASP Foundation reserves the right to request changes to any graphic that does not comply with these rules.
 +
 +
====Imagery====
 +
 +
Be sure artwork is of a suitable quality for the medium in which it will be presented. Do not warp images beyond their normal proportions. Always use the best available version of an image. Make sure the resolution of an image is acceptable. At the final size in a document, image resolution should at a minimum be:
 +
 +
*Websites/email: 72dpi
 +
*Powerpoint documents: 150dpi
 +
*Printer materials: 300dpi (or vector images)
 +
 
== Brand Guidelines document ==  
 
== Brand Guidelines document ==  
  
 +
=== Identity Standards Manual ===
 +
 +
[https://www.owasp.org/images/2/2b/Owasp_ISM8_FINAL.pdf Identity Standards Manual] (file size: 8.2 MB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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|}
 
|}
 +
 
== Brand Reference Sheet ==  
 
== Brand Reference Sheet ==  
 +
 +
[https://www.owasp.org/images/b/b4/Owasp_ISM_quickref_FINAL.pdf Brand Quick Reference Sheet] (file size: 1.6 MB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Owasp ISM quickref.jpg‎|500px| link=https://www.owasp.org/images/b/b4/Owasp_ISM_quickref_FINAL.pdf]]  
+
| align="center" | [[Image:OWASP_Quick_Ref.jpg‎|500px| link=https://www.owasp.org/images/b/b4/Owasp_ISM_quickref_FINAL.pdf]]  
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
  
= Identity =  
+
==Open Source Typefaces==
 +
 
 +
Below is a list of open source typefaces the community can use as an alternative to the typefaces suggested in the brand guidelines document.
 +
 
 +
====Similar to House Gothic:====
 +
 
 +
*[http://www.fontsquirrel.com/fonts/Titillium?q%5Bterm%5D=Titillium&q%5Bsearch_check%5D=Y Titillium Typeface]
 +
*[http://www.fontsquirrel.com/fonts/armata Armata Typeface]
 +
 
 +
====Similar to Joanna:====
 +
 
 +
*[http://www.fontsquirrel.com/fonts/enriqueta Enriqueta]
 +
*[http://www.fontsquirrel.com/fonts/DejaVu-Serif Deja Vu]
 +
*[http://www.fontsquirrel.com/fonts/brawler Brawler]
 +
 
 +
= IDENTITY =
 +
 
 
===The OWASP Brand===
 
===The OWASP Brand===
Circulation of the OWASP brand is a key part in the growth of OWASP. For all OWASP related needs, the OWASP identity is available in the form of logos, letterheads, business cards, envelopes and Power Point presentations templates. These materials are useful when putting together OWASP related events and when representing OWASP. Refer to the brand guidelines document concerning the usage of the OWASP brand.   
+
Circulation of the OWASP brand is a key part in the growth of OWASP. For all OWASP related needs, the OWASP identity is available in the form of logos, letterheads, business cards, envelopes and Power Point presentation templates. These materials are useful when putting together OWASP related documents, and when representing OWASP both within and outside the community. Please refer to the brand guidelines document concerning the usage of the OWASP brand.   
 +
 
 
== Logos ==
 
== Logos ==
[https://www.owasp.org/images/d/d9/Owasp_Logo_Toolbox_2013.zip OWASP Logo Toolbox 2013]
+
[https://owasp.org/index.php/File:OWASP_LOGOS_2013.zip OWASP Logo Toolbox 2013 EPS] (file size: 3.7 MB, MIME type: application/zip)
  
[[Image:Owasp logo.jpg|Owasp logo|500px]] [[Image:Owasp logo 1c.jpg||Owasp logo 1c|500px]
+
[https://www.owasp.org/index.php/File:OWASP_LOGO_PNGs.zip OWASP Logo Toolbox 2013 PNG] (file size: 1.4 MB, MIME type: application/zip)
  
[[Image:Owasp logo rev icon.jpg|Owasp logo rev icon|200px]] [[Image:Owasp logo flat2 icon.jpg|Owasp logo flat|200px]] [[Image:Owasp logo icon.jpg|Owasp logo icon|200px]] [[Image:Owasp logo 1c icon.jpg|Owasp logo 1c icon|200px]]
+
Click on a logo below for detailed file information and to download individual images.
 +
 
 +
[[Image:Owasp logo.jpg|Owasp logo|300px]] [[Image:Owasp logo 1c.jpg||Owasp logo 1c|300px]] 
 +
 
 +
[[Image:Logo3.jpg|Owasp logo|300px]] [[Image:Logo4.jpg||Owasp logo 1c|300px]] 
 +
 
 +
[[Image:Owasp logo rev icon.jpg|Owasp logo rev icon|100px]] [[Image:Owasp logo flat2 icon.jpg|Owasp logo flat|100px]] [[Image:Owasp logo icon.jpg|Owasp logo icon|100px]] [[Image:Owasp logo 1c icon.jpg|Owasp logo 1c icon|100px]]
 +
 
 +
== Identity Package ==
 +
 
 +
 
 +
=== Letterhead ===
 +
 
 +
[https://www.owasp.org/images/e/ea/Proof.pdf Letterhead] (file size: 407 KB, MIME type: application/pdf)
  
== Letterhead ==
 
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Proof.jpg|500px| link=https://www.owasp.org/images/e/ea/Proof.pdf]]  
+
| align="center" | [[Image:Proof.jpg|475px| link=https://www.owasp.org/images/e/ea/Proof.pdf]]  
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
  
== Business Cards ==
+
=== Business Cards ===
 +
 
 +
[https://www.owasp.org/images/f/f7/Owasp_bc_nobleed_editable.pdf Business Cards] (file size: 1.6 MB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Owasp bc nobleed editable.jpg|500px| link=https://www.owasp.org/images/f/f7/Owasp_bc_nobleed_editable.pdf]]  
+
| align="center" | [[Image:BC OWASP 2013.jpg|475px|link=https://www.owasp.org/images/f/f7/Owasp_bc_nobleed_editable.pdf]]  
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
  
== Envelope ==
+
=== Envelope ===
 +
 
 +
[https://www.owasp.org/images/2/29/Proof_1.pdf Envelope] (file size: 375 KB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Envelope.jpg|500px| link=https://www.owasp.org/images/2/29/Proof_1.pdf]]  
+
| align="center" | [[Image:Envelope.jpg|475px| link=https://www.owasp.org/images/2/29/Proof_1.pdf]]  
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
 
  
 
== PPT Templates ==
 
== PPT Templates ==
  
[https://www.owasp.org/images/5/5d/PPT_2013_Toolbox.zip PPT Template Toolbox]
+
Download the entire set of Powerpoint slides in a single .ZIP file or scroll down to download individual decks in PDF format. Note that the ZIP file contains full set of master slides, while the PDF versions are single background slides. The 2015 Template Toolbox is optimized for 16:9 screen resolution.
 +
 
 +
[https://www.owasp.org/images/3/3f/PPT_2015_Toolbox.zip 2015 PPT Template Toolbox] (file size: 1.5 MB, MIME type: application/zip) - optimized for 16:9 screen resolution (HDTV, widescreen)<br />
 +
[https://www.owasp.org/images/5/5d/PPT_2013_Toolbox.zip 2013 PPT Template Toolbox] (file size: 1.5 MB, MIME type: application/zip) - optimized for 4:3 screen resolution (standard TV)
 
===PowerPoint 1===
 
===PowerPoint 1===
 +
 +
[https://www.owasp.org/images/0/06/Owasp_ppt_1.pdf OWASP PPT 1] (file size: 64 KB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Owasp ppt 1.jpg|500px| link=https://www.owasp.org/images/0/06/Owasp_ppt_1.pdf]]  
+
| align="center" | [[Image:Owasp ppt 1.jpg|475px| link=https://www.owasp.org/images/0/06/Owasp_ppt_1.pdf]]  
 
| align="center" |  
 
| align="center" |  
  
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===PowerPoint 2===
 
===PowerPoint 2===
 +
 +
[https://www.owasp.org/images/0/02/Owasp_ppt_2.pdf Download PPT 2] (file size: 125 KB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Owasp ppt 2.jpg|500px| link=https://www.owasp.org/images/0/02/Owasp_ppt_2.pdf]]  
+
| align="center" | [[Image:Owasp ppt 2.jpg|475px| link=https://www.owasp.org/images/0/02/Owasp_ppt_2.pdf]]  
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
 
  
 
===PowerPoint 3===
 
===PowerPoint 3===
 +
 +
[https://www.owasp.org/images/e/e2/Owasp_ppt_3.pdf Download PPT 3] (file size 122 KB , MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Owasp ppt 3.jpg|500px| link=https://www.owasp.org/images/e/e2/Owasp_ppt_3.pdf]]  
+
| align="center" | [[Image:Owasp ppt 3.jpg|475px| link=https://www.owasp.org/images/e/e2/Owasp_ppt_3.pdf]]  
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
  
= Avatars =
+
= AVATARS =
 
===Social Media===
 
===Social Media===
Connect others to OWASP with the social media avatars. The avatars included links to Twitter, Facebook, LinkedIn and YouTube. Social media is the easiest way to keep up to date on the happenings within OWASP.  
+
Connect others to OWASP with the social media avatars. The avatars below can be used for Twitter, Facebook, LinkedIn and YouTube. Social media is the easiest way to keep up to date on the happenings within OWASP. You can either download the icons individually, or you can download them all via the Toolbox link below. Branding rules relating to customization of icons, cover photos, banners and other social media graphics are covered in the Brand Guidelines section of the Marketing/Resources site. Customization may not obscure the OWASP brand.
 +
 
 +
[https://www.owasp.org/images/1/12/Owasp_social_media.zip OWASP Social Media Toolbox] (file size: 478 KB, MIME type: application/zip)
  
[https://www.owasp.org/images/1/12/Owasp_social_media.zip OWASP Social Media Toolbox]
 
 
==Facebook==
 
==Facebook==
 
'''Icon'''
 
'''Icon'''
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[[Image:Tiled background.png|300px|]]
 
[[Image:Tiled background.png|300px|]]
  
= Banners =
+
= BANNERS =
===Displaying OWASP===
+
 
Banners are useful in displaying the OWASP logo for any area. Below are the various banners for groups within OWASP.  
+
===OWASP Print and Web Banners===
== Conference Banner 1 ==
+
Below you will find a print banner that you can use for events and conferences, and several web banners that are used for different operational areas within OWASP. The print banner download comes in a print ready PDF. It is ready to send to the printers.
 +
 
 +
== Conference Banner ==
 +
[https://www.owasp.org/images/2/21/Owasp_bannerstand_final.pdf Conference Banner] (file size: 624 KB , MIME type: application/pdf)
  
 
{|
 
{|
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| align="center" | [[Image:Banner_stand.png|500px| link=https://www.owasp.org/images/2/21/Owasp_bannerstand_final.pdf]]  
 
| align="center" | [[Image:Banner_stand.png|500px| link=https://www.owasp.org/images/2/21/Owasp_bannerstand_final.pdf]]  
 
| align="center" |  
 
| align="center" |  
 
 
|}
 
|}
  
== Connector Banners ==
+
==Web Banners==
  
[[Image:OWASP CONNECTOR BANNER TOP.png|500px|]]
+
=== Web Banner Collections ===
  
----
+
* [https://www.owasp.org/images/e/e0/Owasp_web_banners_small.zip OWASP Banner Toolbox Small] (file size: 247 KB, MIME type: application/zip)
 +
* [https://www.owasp.org/images/a/a7/Owasp_banners_Large.zip OWASP Banner Toolbox Large] (file size: 754 KB, MIME type: application/zip)
  
[[Image:OWASP CONNECTOR BANNER BOTTOM.png|500px|]]
+
=== Web Banner Files ===
  
== Web Banners ==
+
Click a banner to view file information or to download the file.
[[Image:MEMBERSHIP_BANNER.jpg]]
+
  
[[Image:EDUCATION_BANNER.jpg]]
+
[[File:Owasp banner web edu.jpg|600px]]
  
[[Image:CHAPTERS_BANNER.jpg]]
+
[[File:Owasp banner web com.jpg|600px]]
  
[[Image:CONFERENCES_BANNER.jpg]]
+
[[File:Owasp banner web soc.jpg|600px]]
  
[[Image:PROJECTS_BANNER.jpg|1100px]]
+
[[File:Owasp banner web ini.jpg|600px]]
  
[[Image:MARKETING_BANNER.jpg]]
+
[[File:Owasp banner web mem.jpg|600px]]
  
[[Image:INDUSTRY_BANNER.jpg]]
+
[[File:Owasp banner web pro.jpg|600px]]
 +
 
 +
[[File:Owasp banner web cha.jpg|600px]]
 +
 
 +
[[File:Owasp banner web ind.jpg|600px]]
 +
 
 +
[[File:Owasp banner web con.jpg|600px]]
 +
 
 +
== Previous Web Banners ==
 +
The following banners are no longer in use. If you are using any of these banners, please replace with the corresponding banner above.
 +
 
 +
[[Image:MEMBERSHIP_BANNER.jpg|600px]]
 +
 
 +
[[Image:EDUCATION_BANNER.jpg|600px]]
 +
 
 +
[[Image:CHAPTERS_BANNER.jpg|600px]]
 +
 
 +
[[Image:CONFERENCES_BANNER.jpg|600px]]
 +
 
 +
[[Image:PROJECTS_BANNER.jpg|600px]]
 +
 
 +
[[Image:MARKETING_BANNER.jpg|600px]]
 +
 
 +
[[Image:INDUSTRY_BANNER.jpg|600px]]
 +
 
 +
= INFORMATIVE =
 +
 
 +
==OWASP Information==
  
= Informative =
 
===OWASP Information===
 
 
The purpose of the informative materials is to give an overview of OWASP and the benefits of membership. Provided below is the brief About Us flyer, as well as information about corporate and individual membership. Three form letters are provided in the New Member Welcome flyer and the e-brochure provides additional information. The final flyer provides information about OWASP project Zed Attack Proxy(ZAP), a penetration-testing tool. The features and functionality of ZAP are also outlined in the flyer.  
 
The purpose of the informative materials is to give an overview of OWASP and the benefits of membership. Provided below is the brief About Us flyer, as well as information about corporate and individual membership. Three form letters are provided in the New Member Welcome flyer and the e-brochure provides additional information. The final flyer provides information about OWASP project Zed Attack Proxy(ZAP), a penetration-testing tool. The features and functionality of ZAP are also outlined in the flyer.  
== About Us Flyer ==
 
[https://www.owasp.org/images/a/a9/Owasp_aboutus_flyer.zip OWASP About Us Flyer]
 
  
 +
=== About Us Flyer ===
 +
 +
[https://www.owasp.org/images/thumb/a/a2/Owasp_aboutus_flyer.jpg/500px-Owasp_aboutus_flyer.jpg About Us Flyer] (file size: 67 KB, MIME type: application/jpg)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Owasp aboutus flyer.jpg|500px| link=https://www.owasp.org/images/c/c3/Owasp_aboutus_flyer.pdf]]  
+
| align="center" | [[Image:Owasp aboutus flyer.jpg|500px| link=https://www.owasp.org/images/thumb/a/a2/Owasp_aboutus_flyer.jpg/500px-Owasp_aboutus_flyer.jpg]]  
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
  
== Corporate and Individual Membership Flyer ==
+
=== Corporate and Individual Membership Flyer ===
[https://www.owasp.org/images/a/a3/Owasp_membership_flyer.zip OWASP Membership Flyer]
+
 
 +
[https://www.owasp.org/images/2/21/OWASP_Membership_Flyer_FINAL_WEB.pdf Corporate and Individual Membership Flyer] (file size: 217 KB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Membership.jpg|500px| link=https://www.owasp.org/images/4/4b/Membership.pdf]]  
+
| align="center" | [[Image:OWASP Membership Flyer FINAL WEB.png|500px| link=https://www.owasp.org/images/2/21/OWASP_Membership_Flyer_FINAL_WEB.pdf]]  
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
  
== New Member Welcome Flyer ==
+
=== New Member Welcome Flyer ===
 +
[https://www.owasp.org/images/thumb/9/90/Owasp_welcome_letter%281%29.jpg/500px-Owasp_welcome_letter%281%29.jpg New Member Welcome Letter] (file size: 53 KB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
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! width="300" align="center" | <br>
 
! width="300" align="center" | <br>
 
|-
 
|-
| align="center" | [[Image:Owasp welcome letter(1).jpg|500px| link=https://www.owasp.org/images/2/2e/Owasp_welcome_letter.pdf]]  
+
| align="center" | [[Image:Owasp welcome letter(1).jpg|500px| link=https://www.owasp.org/images/thumb/9/90/Owasp_welcome_letter%281%29.jpg/500px-Owasp_welcome_letter%281%29.jpg]]  
 
| align="center" |  
 
| align="center" |  
 
 
|}
 
|}
== ZAP Flyer ==
+
 
 +
=== ZAP Flyer ===
 +
 
 +
[https://www.owasp.org/images/2/23/Owasp_ZAP_Final.pdf ZAP flyer] (file size122 KB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
Line 267: Line 372:
 
|-
 
|-
 
| align="center" | [[Image:ZAP.png|500px| link=https://www.owasp.org/images/2/23/Owasp_ZAP_Final.pdf]]  
 
| align="center" | [[Image:ZAP.png|500px| link=https://www.owasp.org/images/2/23/Owasp_ZAP_Final.pdf]]  
 +
| align="center" |
 +
|}
 +
 +
=== E-Brochure ===
 +
 +
[https://www.owasp.org/index.php/File:Owasp_brochure_final.jpg OWASP E-Brochure] (file size122 KB, MIME type: application/pdf)
 +
 +
[[Image:Owasp brochure final.jpg|400px|link:https://www.owasp.org/index.php/File:Owasp_brochure_final.jpg]]
 +
 +
= PROJECT RESOURCES =
 +
 +
==Project Icons & Templates==
 +
 +
The templates and icons below are the files used for our OWASP Projects. Here you will find icons that you can place on your wiki project page to let viewers know what type of project they are looking at, and what stage the project is in. Click on an image to view information and download the file.
 +
 +
The operational OWASP Project wiki template can be copied onto a new project page. If you require more assistance with these files and/or templates, please contact the OWASP staff for assistance.
 +
 +
'''[https://www.owasp.org/index.php/OWASP_Operations_Project_Template OWASP Operational Wiki Template]'''
 +
 +
'''[https://www.owasp.org/index.php/OWASP_Documentation_Project_Template OWASP Example Template: DO NOT EDIT]'''
 +
 +
[[Image:OWASP_Project_Header.jpg|Owasp logo|500px]]
 +
 +
[[Image:Project_Type_Files_TOOL.jpg|Owasp logo|200px]] [[Image:Project_Type_Files_DOC.jpg||Owasp logo 1c|200px]] 
 +
 +
[[Image:Project_Type_Files_CODE.jpg|Owasp logo|200px]] [[Image:Owasp-defenders-small.png|Owasp logo|100px]] [[Image:Owasp-builders-small.png|Owasp logo|100px]] [[Image:Owasp-breakers-small.png|Owasp logo|100px]]
 +
 +
[[Image:New projects.png|Owasp logo rev icon|100px]] [[Image:Midlevel projects.png|Owasp logo flat|100px]] [[image:Mature projects.png|Owasp logo icon|100px]]
 +
 +
===OpenSAMM===
 +
Download all OpenSAMM graphics via the ZIP file below or click on an image to view information and download individual files.
 +
 +
'''[https://owasp.org/images/5/53/OpenSAMM_icons.zip OpenSAMM Icons]''' (file size: 223 KB, MIME type: application/zip)
 +
 +
'''Construction:'''
 +
 +
[[Image:Construction black.png| Construction black| 100px]]  [[Image:Construction blue.png| Construction blue| 100px]]  [[image:Construction olive.png |construction olive|100px]]
 +
 +
'''Deployment:'''
 +
 +
[[image:Deployment black.png| Deployment black| 100px]]  [[image:Deployment blue.png| Deployment blue| 100px]]  [[image:Deployment olive.png | Deployment olive| 100px]]
 +
 +
'''Governance:'''
 +
 +
[[image:Governance black.png| governance black| 100px]]  [[image:Governance blue.png | governance blue | 100px]]  [[image:Governance olive.png | governance olive| 100px]]
 +
 +
'''Verification:'''
 +
 +
[[image:Verification black.png | Verification black | 100px]]  [[image:Verification blue.png | verification blue | 100px]]  [[image: Verification olive.png | Verification olive | 100px]]
 +
 +
==Book Cover Files==
 +
 +
[https://www.owasp.org/images/d/d3/Lulu-guide.pdf Lulu Guide] (file size: 2.6 MB, MIME type: application/pdf)
 +
 +
Below you will find the Adobe Illustrator, Photoshop, and In-Design files for past OWASP Documentation books. You will need a copy of Adobe Creative Suite to edit these files. If you want to use these templates, but do not have Adobe Creative Suite, please contact the OWASP staff for assistance.
 +
 +
'''[https://www.dropbox.com/s/h27gsbe5m7idg0y/Finished%20Covers.zip Download the Book Cover Zip File]'''
 +
{|
 +
|-
 +
! width="500" align="center" | <br>
 +
! width="300" align="center" | <br>
 +
|-
 +
| align="center" | [[Image:BookImage_01.jpg‎|500px| link=https://www.dropbox.com/s/h27gsbe5m7idg0y/Finished%20Covers.zip]]
 
| align="center" |  
 
| align="center" |  
  
 
|}
 
|}
== E-Brochure ==
 
[https://www.owasp.org/images/c/c6/Owasp_brochure%281%29.zip OWASP Brochure]
 
  
[[Image:Owasp brochure final.jpg|400px|link:https://www.owasp.org/images/b/bd/Owasp_brochure_final.pdf]]
+
= MARKETING RESEARCH =
  
= Marketing Research =
+
==Marketing Research==
[https://www.owasp.org/images/9/9d/Marketing_Reserach.zip Marketing Research]
+
 
===Marketing Reseach===
+
Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future.
 +
 
 +
[https://www.owasp.org/images/9/9d/Marketing_Reserach.zip Marketing Research] (file size: 5.4 MB, MIME type: application/zip)
 +
 
 +
===Marketing Research Explained===
 +
 
 +
[https://www.owasp.org/images/7/7c/OWASP_Background-Research_Phase1_Final_%281%29.pdf Marketing Research Explained]  (file size: 3.0 MB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
Line 287: Line 459:
  
 
|}
 
|}
 +
 
===Marketing Strategy Recommendations===
 
===Marketing Strategy Recommendations===
 +
[https://www.owasp.org/images/c/c5/OWASP_Recommendations-Presentation2-April24.pdf Marketing Strategy Recommendations]  (file size: 967 KB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
Line 297: Line 471:
  
 
|}
 
|}
 +
 
===SEO Audit and Recommendations===
 
===SEO Audit and Recommendations===
 +
[https://www.owasp.org/images/4/48/OWASP-SEO-Content-Audit-Final-6-7-2013.pdf SEO Audit and Recommendations]  (file size: 2/1 MB, MIME type: application/pdf)
 
{|
 
{|
 
|-
 
|-
Line 307: Line 483:
  
 
|}
 
|}
 +
 +
=CONTACT=
 +
 +
==Contact Us==
 +
 +
If you are interested in another piece of OWASP design for your event or project, please let us know by using the [http://owasp4.owasp.org/contactus.html OWASP Contact Us form].
 +
 
<headertabs / >
 
<headertabs / >

Latest revision as of 16:50, 22 July 2015


[edit]

OWASP Marketing: Designs and Downloads

On this page, you will find the most current marketing materials and brand guidelines used by the OWASP Foundation. We have everything from logos and business cards to banner stand and brochure designs all for your use. Most of the files found on this page are in a PDF, EPS, or JPEG format; however, some pieces have the original Creative Suite files zipped in a toolbox. We recommend using the PDF, EPS, and JPEG files first as they are the easiest to use. If you need to edit a design piece, then you are more than welcome to download the Creative Suite files if you have access to Adobe In-Design, Photoshop, and Illustrator. If you require an edit to a design, and you do not have access to Adobe Creative Suite, then please let us know by using the OWASP Contact Us form.

Note: Before you download and use any of the marketing materials on this page, please be sure to read the Brand Usage Rules and Guidelines. It is important to understand how we expect contributors to use these materials as well as what is acceptable and what it not when it comes to usage of our brand and visual Identity.

OWASP Logo Toolbox 2013 EPS (file size: 3.7 MB, MIME type: application/zip)

OWASP Logo Toolbox 2013 PNG (file size: 1.4 MB, MIME type: application/zip)

OWASP Office Toolbox 2014 (file size: 14.21 MB, MIME type: application/zip)

The Brand Usage Rules

OWASP's philosophy is that achieving security involves all parts of an organization, including people, process, and technology. We support the use of our brand consistent with this philosophy. However, we cannot allow the use of our brand when it implies something inconsistent with OWASP's comprehensive and balanced approach to application security. Therefore, we have defined these brand usage rules to clarify appropriate and inappropriate uses of the OWASP brand, including our name, domain, logos, project names, and other trademarks.

The Brand Guideline documents and rules below provide details and instruction on how to use the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and a brief overview of customizable options. The Brand Guidelines document gives the entire description of the OWASP brand, its public use, and the options to customize the logo based on personal desire. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.

Rules

The following rules make reference to the OWASP Materials, meaning any tools, documentation, or other content from OWASP. The rules also make reference to "OWASP Published Standards" which are currently in the process of being developed and released. Currently there are no OWASP Published Standards.

  1. The OWASP Brand may be used to direct people to the OWASP website for information about application security.
  2. The OWASP Brand may be used in commentary about the materials found on the OWASP website.
  3. The OWASP Brand may be used by OWASP Members in good standing to promote a person or company's involvement in OWASP.
  4. The OWASP Brand may be used to indicate that OWASP is a host or sponsor of an event.
  5. The OWASP Brand may be used in association with an application security assessment only if a complete and detailed methodology, sufficient to reproduce the results, is disclosed.
  6. The OWASP Brand must not be used in a manner that suggests that The OWASP Foundation supports, advocates, or recommends any particular product or technology.
  7. The OWASP Brand must not be used in a manner that suggests that a product or technology is compliant with any OWASP Materials other than an OWASP Published Standard.
  8. The OWASP Brand must not be used in a manner that suggests that a product or technology can enable compliance with any OWASP Materials other than an OWASP Published Standard.
  9. The OWASP Brand must not be used in any materials that could mislead readers by narrowly interpreting a broad application security category. For example, a vendor product that can find or protect against forced browsing must not claim that they address all of the access control category.
  10. The OWASP Brand may be used by special arrangement with The OWASP Foundation.

Customization

Customization of OWASP identity graphics is a way to reflect individual characteristics of conferences, events, chapters and projects. The branding guidelines allow for minimal customization of identity graphics. Please see the Identity section for details. A color palette is provided in the Identity Standards Quick Reference Guide. Background images, such as a country flag to identify a local chapter, may be acceptable as long as it does not obscure the branded identity. All customized identity graphics, including logos, banners, avatars, cover photos, presentation templates, etc. must follow these guidelines.

Questionable practices include changing the circle to a square, altering the angle of the wasp feature, using non-branded wasp images, copyrighted images and any other treatment that alters or obscures the OWASP brand. The OWASP Foundation reserves the right to request changes to any graphic that does not comply with these rules.

Imagery

Be sure artwork is of a suitable quality for the medium in which it will be presented. Do not warp images beyond their normal proportions. Always use the best available version of an image. Make sure the resolution of an image is acceptable. At the final size in a document, image resolution should at a minimum be:

  • Websites/email: 72dpi
  • Powerpoint documents: 150dpi
  • Printer materials: 300dpi (or vector images)

Brand Guidelines document

Identity Standards Manual

Identity Standards Manual (file size: 8.2 MB, MIME type: application/pdf)



PrimarySig.png

Brand Reference Sheet

Brand Quick Reference Sheet (file size: 1.6 MB, MIME type: application/pdf)



OWASP Quick Ref.jpg

Open Source Typefaces

Below is a list of open source typefaces the community can use as an alternative to the typefaces suggested in the brand guidelines document.

Similar to House Gothic:

Similar to Joanna:

The OWASP Brand

Circulation of the OWASP brand is a key part in the growth of OWASP. For all OWASP related needs, the OWASP identity is available in the form of logos, letterheads, business cards, envelopes and Power Point presentation templates. These materials are useful when putting together OWASP related documents, and when representing OWASP both within and outside the community. Please refer to the brand guidelines document concerning the usage of the OWASP brand.

Logos

OWASP Logo Toolbox 2013 EPS (file size: 3.7 MB, MIME type: application/zip)

OWASP Logo Toolbox 2013 PNG (file size: 1.4 MB, MIME type: application/zip)

Click on a logo below for detailed file information and to download individual images.

Owasp logo Owasp logo 1c

Owasp logo Owasp logo 1c

Owasp logo rev icon Owasp logo flat Owasp logo icon Owasp logo 1c icon

Identity Package

Letterhead

Letterhead (file size: 407 KB, MIME type: application/pdf)



Proof.jpg

Business Cards

Business Cards (file size: 1.6 MB, MIME type: application/pdf)



BC OWASP 2013.jpg

Envelope

Envelope (file size: 375 KB, MIME type: application/pdf)



Envelope.jpg

PPT Templates

Download the entire set of Powerpoint slides in a single .ZIP file or scroll down to download individual decks in PDF format. Note that the ZIP file contains full set of master slides, while the PDF versions are single background slides. The 2015 Template Toolbox is optimized for 16:9 screen resolution.

2015 PPT Template Toolbox (file size: 1.5 MB, MIME type: application/zip) - optimized for 16:9 screen resolution (HDTV, widescreen)
2013 PPT Template Toolbox (file size: 1.5 MB, MIME type: application/zip) - optimized for 4:3 screen resolution (standard TV)

PowerPoint 1

OWASP PPT 1 (file size: 64 KB, MIME type: application/pdf)



Owasp ppt 1.jpg

PowerPoint 2

Download PPT 2 (file size: 125 KB, MIME type: application/pdf)



Owasp ppt 2.jpg

PowerPoint 3

Download PPT 3 (file size 122 KB , MIME type: application/pdf)



Owasp ppt 3.jpg

Social Media

Connect others to OWASP with the social media avatars. The avatars below can be used for Twitter, Facebook, LinkedIn and YouTube. Social media is the easiest way to keep up to date on the happenings within OWASP. You can either download the icons individually, or you can download them all via the Toolbox link below. Branding rules relating to customization of icons, cover photos, banners and other social media graphics are covered in the Brand Guidelines section of the Marketing/Resources site. Customization may not obscure the OWASP brand.

OWASP Social Media Toolbox (file size: 478 KB, MIME type: application/zip)

Facebook

Icon

Facebook icon.png

Coverphoto

Coverphoto fb.png

Google+

Icon

Googleplus icon.png

Coverphoto

Coverphoto(1)googleplus.png

LinkedIn

Icon

Linkedin icon.png

Large Icon

Linkedin icon large.png

Coverphoto

Coverphoto(2).png

Pinterest

Icon

Pinterest icon.png

Twitter

Icon

Twitter icon.png

Background

Tiled background.png

YouTube

Icon

Youtube icon.png

Background

Tiled background.png

OWASP Print and Web Banners

Below you will find a print banner that you can use for events and conferences, and several web banners that are used for different operational areas within OWASP. The print banner download comes in a print ready PDF. It is ready to send to the printers.

Conference Banner

Conference Banner (file size: 624 KB , MIME type: application/pdf)



Banner stand.png

Web Banners

Web Banner Collections

Web Banner Files

Click a banner to view file information or to download the file.

Owasp banner web edu.jpg

Owasp banner web com.jpg

Owasp banner web soc.jpg

Owasp banner web ini.jpg

Owasp banner web mem.jpg

Owasp banner web pro.jpg

Owasp banner web cha.jpg

Owasp banner web ind.jpg

Owasp banner web con.jpg

Previous Web Banners

The following banners are no longer in use. If you are using any of these banners, please replace with the corresponding banner above.

MEMBERSHIP BANNER.jpg

EDUCATION BANNER.jpg

CHAPTERS BANNER.jpg

CONFERENCES BANNER.jpg

PROJECTS BANNER.jpg

MARKETING BANNER.jpg

INDUSTRY BANNER.jpg

OWASP Information

The purpose of the informative materials is to give an overview of OWASP and the benefits of membership. Provided below is the brief About Us flyer, as well as information about corporate and individual membership. Three form letters are provided in the New Member Welcome flyer and the e-brochure provides additional information. The final flyer provides information about OWASP project Zed Attack Proxy(ZAP), a penetration-testing tool. The features and functionality of ZAP are also outlined in the flyer.

About Us Flyer

About Us Flyer (file size: 67 KB, MIME type: application/jpg)



Owasp aboutus flyer.jpg

Corporate and Individual Membership Flyer

Corporate and Individual Membership Flyer (file size: 217 KB, MIME type: application/pdf)



OWASP Membership Flyer FINAL WEB.png

New Member Welcome Flyer

New Member Welcome Letter (file size: 53 KB, MIME type: application/pdf)



Owasp welcome letter(1).jpg

ZAP Flyer

ZAP flyer (file size122 KB, MIME type: application/pdf)



ZAP.png

E-Brochure

OWASP E-Brochure (file size122 KB, MIME type: application/pdf)

link:https://www.owasp.org/index.php/File:Owasp_brochure_final.jpg

Project Icons & Templates

The templates and icons below are the files used for our OWASP Projects. Here you will find icons that you can place on your wiki project page to let viewers know what type of project they are looking at, and what stage the project is in. Click on an image to view information and download the file.

The operational OWASP Project wiki template can be copied onto a new project page. If you require more assistance with these files and/or templates, please contact the OWASP staff for assistance.

OWASP Operational Wiki Template

OWASP Example Template: DO NOT EDIT

Owasp logo

Owasp logo Owasp logo 1c

Owasp logo Owasp logo Owasp logo Owasp logo

Owasp logo rev icon Owasp logo flat Owasp logo icon

OpenSAMM

Download all OpenSAMM graphics via the ZIP file below or click on an image to view information and download individual files.

OpenSAMM Icons (file size: 223 KB, MIME type: application/zip)

Construction:

Construction black Construction blue construction olive

Deployment:

Deployment black Deployment blue Deployment olive

Governance:

governance black governance blue governance olive

Verification:

Verification black verification blue Verification olive

Book Cover Files

Lulu Guide (file size: 2.6 MB, MIME type: application/pdf)

Below you will find the Adobe Illustrator, Photoshop, and In-Design files for past OWASP Documentation books. You will need a copy of Adobe Creative Suite to edit these files. If you want to use these templates, but do not have Adobe Creative Suite, please contact the OWASP staff for assistance.

Download the Book Cover Zip File



BookImage 01.jpg

Marketing Research

Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future.

Marketing Research (file size: 5.4 MB, MIME type: application/zip)

Marketing Research Explained

Marketing Research Explained (file size: 3.0 MB, MIME type: application/pdf)



Page-0.jpg

Marketing Strategy Recommendations

Marketing Strategy Recommendations (file size: 967 KB, MIME type: application/pdf)



Marketing Strategy.jpg

SEO Audit and Recommendations

SEO Audit and Recommendations (file size: 2/1 MB, MIME type: application/pdf)



SEO Audits.jpg

Contact Us

If you are interested in another piece of OWASP design for your event or project, please let us know by using the OWASP Contact Us form.