Difference between revisions of "Marketing/Community Input"

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Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent branding message and style. Both companies, as well as the OWASP Staff, worked together to on a marketing project plan with the aim of developing this consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the Marketing phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP. We are currently in the last phase of our marketing project. Please see below for a list of deliverables distinguished by phase.  
 
Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent branding message and style. Both companies, as well as the OWASP Staff, worked together to on a marketing project plan with the aim of developing this consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the Marketing phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP. We are currently in the last phase of our marketing project. Please see below for a list of deliverables distinguished by phase.  
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**[https://www.owasp.org/images/7/7c/OWASP_Background-Research_Phase1_Final_%281%29.pdf Phase 1 Deliverable]
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**[https://www.owasp.org/images/c/c5/OWASP_Recommendations-Presentation2-April24.pdf Phase 2 Deliverable]
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***Note: Phase 2 Deliverable has recommendations made by Sisterworks and Design Foundry based on their research.
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***We are not necessarily moving forward with these recommendations towards implementation.
  
 
==Foundation Action Items: After Input==
 
==Foundation Action Items: After Input==
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Revision as of 18:00, 25 July 2013

Contents

Marketing Community Input

This page was set up to gather OWASP community input on several Marketing items developed and designed by Design Foundry and Sisterworks Publishing. These pieces are critical to the future growth of the OWASP Brand, and we would like it if you would share your thoughts on each design via the Google Moderator links below.

Marketing Phases

Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent branding message and style. Both companies, as well as the OWASP Staff, worked together to on a marketing project plan with the aim of developing this consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the Marketing phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP. We are currently in the last phase of our marketing project. Please see below for a list of deliverables distinguished by phase.

    • Phase 1 Deliverable
    • Phase 2 Deliverable
      • Note: Phase 2 Deliverable has recommendations made by Sisterworks and Design Foundry based on their research.
      • We are not necessarily moving forward with these recommendations towards implementation.

Foundation Action Items: After Input

The OWASP Staff will take the community's votes and comments, and will use this information to make a decision on how to move forward with each piece. These designs will represent the face of OWASP in the future so we want the community to vote and discuss their opinions openly with us about each piece. We hope to get, at the very least, one hundred votes and comments via Google Moderator.

Primary Signature



PrimarySig.png

Customised Signature



CustomisedSig.png