Losing opportunity to make money
We currently live in a society where a customer expects instant gratification. A system or network issue will impact the opportunity for the user to bring in money for the company therefore losing the opportunity to make money. A customer expects the company not to violate their personal information.
• Reduction in customer satisfaction
• Potential loss of new customers • Alienation of existing customers • Company’s reputation is violated • Attackers violating applications • Fraudulent actions by users • Legal action against the company
A potential customer is shopping for a new wireless device and plan. If a system is experiencing issues, the customer becomes weary of the company and decides to hold off purchasing. This will result in losing the opportunity for the company to make money.
A user violates the company’s ethical stature and customer’s personal identification by using the customer’s personal information to purchase products and/or services. The customer realizes unauthorized purchases were made to their credit card. Legal action is taken against the company.
Related Technical Impacts
- Loss of confidentiality
- Loss of integrity
- Loss of availability
- Loss of accountability
OWASP Top 10 - Ruby on Rails version, http://www.lulu.com/items/volume_62/1412000/1412042/1/print/Owasp-rails-security.pdf