Category:Reputation damage

The image of an institution is built for years due to many factors, such and reliability in service. However its volatility is extremely high just because only one incident, be it of any kind, so there is an damage to his reputation. So an reputation damage is when a company has its image and credibility shaken for any reason, such as an invasion by banking systems. It is extremely difficult to measure the depreciation of the reputation of a company to one of its main asset: its image towards society.