Staff-Projects/2019Global-AppSec-Marketing

= Overview =

With only several weeks until the Global AppSec events in DC and Amsterdam, this project focuses a variety of marketing activities to increase registrations for the Conference and Trainings. Staff will be assisted by Susan and Caitlin to produce, publish, and monitor content. Generally the primary channels will be email, Meetup email, Twitter, Twitter Ads, and Google Adwords

= Project Links =


 * [Global AppSec DC](https://dc.globalappsec.org)
 * [Global AppSec Amsterdam](https://ams.globalappsec.org)

= Goals =


 * 1,000 registered attendees for DC
 * 750 registered attendees for Amsterdam
 * Spend less than $5,000 in placement costs

= Themes/Key Messages = Five Reasons
 * #5 Learn About New Tools & Innovations
 * #4 Attend the OWASP Project Showcase (learn about Projects)
 * #3 Get Smarter with Training & Sessions
 * #2 Grow your Professional Network
 * #1 Better Equipped to do Your Job

= Email Messages/Tracking Code = Scheduled
 * 2019-09-04, Meetup Message "Within 100mls DC" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
 * 2019-09-04, "Forgot Something? DC" Retarget to openers of 1-to-5 but did not click
 * 2019-09-06, Email "Don't Miss AMS" via Mailchimp (?utm_source=email&utm_medium=Dontmiss&utm_campaign=globalappsec)
 * 2019-09-07, Election Email Membership Reminder
 * 2019-09-11, Meetup Message "Within 200mls AMS" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
 * 2019-09-11, "Forgot Something? DC" Retarget to openers of 1-to-5 but did not click
 * 2019-09-12, Email "Final AMS" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
 * 2019-09-14, Email "DC Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)
 * 2019-09-17, Meetup Message "Within 100mls AMS" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
 * 2019-09-28, Email "AMS Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)

Completed
 * 2019-08-14, Email "Reason 5 of 5" via Mailchimp (?utm_source=email&utm_medium=5of5&utm_campaign=globalappsec)
 * 2019-08-14, Meetup Message "Intro All" SENT 11am ET (?utm_source=meetup&utm_medium=full-list&utm_campaign=globalappsec)
 * 2019-08-18, Email "Reason 4 of 5" via Mailchimp (?utm_source=email&utm_medium=4of5&utm_campaign=globalappsec)
 * 2019-08-20, Email "Reason 3 of 5" via Mailchimp (?utm_source=email&utm_medium=3of5&utm_campaign=globalappsec)
 * 2019-08-22, Email "Reason 2 of 5" via Mailchimp (?utm_source=email&utm_medium=2of5&utm_campaign=globalappsec)
 * 2019-08-27, Email "Reason 1 of 5" via Mailchimp (?utm_source=email&utm_medium=1of5&utm_campaign=globalappsec)
 * 2019-08-15, Email "BlackHat Thx + Event" via Mailchimp (?utm_source=email&utm_medium=blackhat1&utm_campaign=globalappsec)
 * 2019-08-17, Election Email Membership Reminder
 * 2019-08-19, Meetup Message "US Only" (?utm_source=meetup&utm_medium=US-all&utm_campaign=globalappsec)
 * 2019-08-23, Meetup Message "Within 200mls DC" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
 * 2019-08-24, Election Email Membership Reminder
 * 2019-08-28, Email "Final DC" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
 * 2019-09-03, Meetup Message "UK/Ireland/Germany/Netherlands Only" (?utm_source=meetup&utm_medium=EU-Regional&utm_campaign=globalappsec)

= Leadership =


 * Mike McCamon, OWASP
 * Lisa OWASP
 * Susan Layne | Director, Marketing Communications | Virtual, Inc. D: +1.781.876.6274, slayne@virtualinc.com
 * Rebecca Nadeau |  Marketing Communications Specialist |  Virtual, Inc. D: +1.781.876.8846, rnadeau@virtualmgmt.com
 * Tayla Giuffrida |  Marketing & Communications Coordinator  |  Virtual, Inc. +1.781.876.6218, tgiuffrida@virtualinc.com
 * Matthew Landry | Vice President of Marketing and Public Relations | Virtual, Inc +1.781.876.6222, mlandry@virtualinc.com

= Creative =