Application Security Promotion Ideas

Ideas for Promoting OWASP and Application Security
While we've been pretty successful at creating some great content and tools, we desperately need to get better at getting out our message. This page is for capturing, discussing, and sharing ideas for evangelizing OWASP.

Don't be afraid to propose some big ideas, but please try to be realistic. OWASP is completely volunteer, so there are some things that we can't tackle. Also, don't create a new idea for every slogan or advertisement - let's group these into marketing campaign ideas. Let's try the following format:

==Idea Title== Details of marketing campaign idea. Include the investment of time and money required and try to estimate the likely benefit.

This page is the "brainstorm" page where there are no bad ideas. Let's discuss these ideas on the "discuss" page.

=Promotion Ideas=

OWASP Slogans
Let's do a slogan contest, pick a winner, and make t-shirts available. The goal of the contest would be to come up with a slogan that will raise awareness, get people thinking about secure coding, and get a laugh.

OWASP Ad Campaign
Let's emulate the "thetruth.com" campaign against smoking. We can emphasize application security facts, and create some catchy posters that people can download and put in their cube.

OWASP Pledge
Let's get organizations to take the OWASP AppSec Pledge, where they agree to do ten important things for application security. If they register with us, they can use the logo as marketing. We could do a developer pledge too.