Losing opportunity to make money

Description: We currently live in a society where a customer expects instant gratification. A system or network issues impact the opportunity for the user to bring in money for the company therefore losing the opportunity to make money.

Risk Factors:

•	Reduction in customer satisfaction

•	Potential loss of new customers

•	Alienation of existing customers

Example:

A potential customer is shopping for a new wireless device and plan. If a system is experiencing issues, the customer becomes weary of the company and decides to hold off purchasing. This will result in losing the opportunity for the company to make money.