Staff-Projects/2019Global-AppSec-Marketing

= Overview =

With only several weeks until the Global AppSec events in DC and Amsterdam, this project focuses a variety of marketing activities to increase registrations for the Conference and Trainings. Staff will be assisted by Susan and Caitlin to produce, publish, and monitor content. Generally the primary channels will be email, Meetup email, Twitter, Twitter Ads, and Google Adwords

= Project Links =


 * [Global AppSec DC](https://dc.globalappsec.org)
 * [Global AppSec Amsterdam](https://ams.globalappsec.org)

= Goals =


 * 1,000 registered attendees for DC
 * 750 registered attendees for Amsterdam
 * Spend less than $5,000 in placement costs

= Themes/Key Messages =

= Milestones/Tracking Code = 2019-08-14, Email "Reason 5 of 5" via Mailchimp (?utm_source=email&utm_medium=5of5&utm_campaign=globalappsec) 2019-08-14, Meetup Message "Intro All" (?utm_source=meetup&utm_medium=full-list&utm_campaign=globalappsec) 2019-08-15, Email "BlackHat Thx + Event" via Mailchimp (?utm_source=email&utm_medium=blackhat1&utm_campaign=globalappsec) 2019-08-17, Election Email Membership Reminder 2019-08-18, Email "Reason 4 of 5" via Mailchimp (?utm_source=email&utm_medium=4of5&utm_campaign=globalappsec) 2019-08-19, Meetup Message "US Only" (?utm_source=meetup&utm_medium=US-all&utm_campaign=globalappsec) 2019-08-20, Email "Reason 3 of 5" via Mailchimp (?utm_source=email&utm_medium=3of5&utm_campaign=globalappsec) 2019-08-22, Email "Reason 2 of 5" via Mailchimp (?utm_source=email&utm_medium=2of5&utm_campaign=globalappsec) 2019-08-23, Meetup Message "Within 200mls DC" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec) 2019-08-24, Election Email Membership Reminder 2019-08-27, Email "Reason 1 of 5" via Mailchimp (?utm_source=email&utm_medium=1of5&utm_campaign=globalappsec) 2019-08-28, Email "Final DC" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec) 2019-09-03, Meetup Message "UK/Ireland/Germany/Netherlands Only" (?utm_source=meetup&utm_medium=EU-Regional&utm_campaign=globalappsec) 2019-09-04, Meetup Message "Within 100mls DC" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec) 2019-09-06, Email "Don't Miss AMS" via Mailchimp (?utm_source=email&utm_medium=Dontmiss&utm_campaign=globalappsec) 2019-09-07, Election Email Membership Reminder 2019-09-11, Meetup Message "Within 200mls AMS" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec) 2019-09-12, Email "Final AMS" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec) 2019-09-14, Email "DC Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec) 2019-09-17, Meetup Message "Within 100mls AMS" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec) 2019-09-28, Email "AMS Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)

= Leadership =


 * unordered list of each leader and a hyperlink to their email address.

= Creative =