Marketing/Resources

= TABLE OF CONTENTS =

= WELCOME =

OWASP Marketing: Designs and Downloads
On this page, you will find the most current marketing materials and brand guidelines used by the OWASP Foundation. We have everything from logos and business cards to banner stand and brochure designs all for your use. Most of the files found on this page are in a PDF, EPS, or JPEG format; however, some pieces have the original Creative Suite files zipped in a toolbox. We recommend using the PDF, EPS, and JPEG files first as they are the easiest to use. If you need to edit a design piece, then you are more than welcome to download the Creative Suite files if you have access to Adobe In-Design, Photoshop, and Illustrator. If you require an edit to a design, and you do not have access to Adobe Creative Suite, then please let us know by using the OWASP Contact Us form.

Note: Before you download and use any of the marketing materials on this page, please be sure to read the Brand Usage Rules and Guidelines. It is important to understand how we expect contributors to use these materials as well as what is acceptable and what it not when it comes to usage of our brand and visual Identity.

(file size: 3.7 MB, MIME type: application/zip)

(file size: 1.4 MB, MIME type: application/zip)

(file size: 14.21 MB, MIME type: application/zip)

= BRAND GUIDELINES =

The Brand Usage Rules
OWASP's philosophy is that achieving security involves all parts of an organization, including people, process, and technology. We support the use of our brand consistent with this philosophy. However, we cannot allow the use of our brand when it implies something inconsistent with OWASP's comprehensive and balanced approach to application security. Therefore, we have defined these brand usage rules to clarify appropriate and inappropriate uses of the OWASP brand, including our name, domain, logos, project names, and other trademarks.

The Brand Guideline documents and rules below provide details and instruction on how to use the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and a brief overview of customizable options. The Brand Guidelines document gives the entire description of the OWASP brand, its public use, and the options to customize the logo based on personal desire. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.

Rules
The following rules make reference to the OWASP Materials, meaning any tools, documentation, or other content from OWASP. The rules also make reference to "OWASP Published Standards" which are currently in the process of being developed and released. Currently there are no OWASP Published Standards.


 * 1) The OWASP Brand may be used to direct people to the OWASP website for information about application security.
 * 2) The OWASP Brand may be used in commentary about the materials found on the OWASP website.
 * 3) The OWASP Brand may be used by OWASP Members in good standing to promote a person or company's involvement in OWASP.
 * 4) The OWASP Brand may be used to indicate that OWASP is a host or sponsor of an event.
 * 5) The OWASP Brand may be used in association with an application security assessment only if a complete and detailed methodology, sufficient to reproduce the results, is disclosed.
 * 6) The OWASP Brand must not be used in a manner that suggests that The OWASP Foundation supports, advocates, endorses, or recommends any particular product or technology.
 * 7) The OWASP Brand must not be used in a manner that suggests that a product or technology is compliant with any OWASP Materials other than an OWASP Published Standard.
 * 8) The OWASP Brand must not be used in a manner that suggests that a product or technology can enable compliance with any OWASP Materials other than an OWASP Published Standard.
 * 9) The OWASP Brand must not be used in any materials that could mislead readers by narrowly interpreting a broad application security category. For example, a vendor product that can find or protect against forced browsing must not claim that they address all of the access control category.
 * 10) The OWASP Brand may be used by special arrangement with The OWASP Foundation.

Customization
Customization of OWASP identity graphics is a way to reflect individual characteristics of conferences, events, chapters and projects. The branding guidelines allow for minimal customization of identity graphics. Please see the Identity section for details. A color palette is provided in the Identity Standards Quick Reference Guide. Background images, such as a country flag to identify a local chapter, may be acceptable as long as it does not obscure the branded identity. All customized identity graphics, including logos, banners, avatars, cover photos, presentation templates, etc. must follow these guidelines.

Questionable practices include changing the circle to a square, altering the angle of the wasp feature, using non-branded wasp images, copyrighted images and any other treatment that alters or obscures the OWASP brand. The OWASP Foundation reserves the right to request changes to any graphic that does not comply with these rules.

Imagery
Be sure artwork is of a suitable quality for the medium in which it will be presented. Do not warp images beyond their normal proportions. Always use the best available version of an image. Make sure the resolution of an image is acceptable. At the final size in a document, image resolution should at a minimum be:


 * Websites/email: 72dpi
 * Powerpoint documents: 150dpi
 * Printer materials: 300dpi (or vector images)

Statement of Non-Endorsement
OWASP does not endorse any product, services or tools. The following disclaimer/About OWASP text can be used in projects or press releases that reference external products, services or tools. We ask that the community look out for inappropriate uses of the OWASP brand including use of our name, logos, project names and other trademark issues.

About the OWASP Foundation: The Open Web Application Security Project (OWASP) is a 501(c)(3) worldwide not-for-profit charitable organization focused on improving the security of software. Our mission is to make software security visible, so that individuals and organizations worldwide can make informed decisions about true software security risks. Everyone is free to participate in OWASP and all of our materials are available under a free and open software license. You'll find everything about OWASP linked from our wiki and current information on our OWASP Blog. OWASP does not endorse or recommend any product or service This allowing our community to remain vendor neutral with the collective wisdom of the best minds in software security worldwide.

Identity Standards Manual
Identity Standards Manual (file size: 8.2 MB, MIME type: application/pdf)

Brand Reference Sheet
Brand Quick Reference Sheet (file size: 1.6 MB, MIME type: application/pdf)

Open Source Typefaces
Below is a list of open source typefaces the community can use as an alternative to the typefaces suggested in the brand guidelines document.

Similar to House Gothic:

 * Titillium Typeface
 * Armata Typeface

Similar to Joanna:

 * Enriqueta
 * Deja Vu
 * Brawler

= IDENTITY =

The OWASP Brand
Circulation of the OWASP brand is a key part in the growth of OWASP. For all OWASP related needs, the OWASP identity is available in the form of logos, letterheads, business cards, envelopes and Power Point presentation templates. These materials are useful when putting together OWASP related documents, and when representing OWASP both within and outside the community. Please refer to the brand guidelines document concerning the usage of the OWASP brand.

Logos
(file size: 3.7 MB, MIME type: application/zip)

(file size: 1.4 MB, MIME type: application/zip)

Click on a logo below for detailed file information and to download individual images.







Letterhead
Letterhead (file size: 407 KB, MIME type: application/pdf)

Business Cards
Business Cards (file size: 1.6 MB, MIME type: application/pdf)

Envelope
Envelope (file size: 375 KB, MIME type: application/pdf)

PPT Templates
Download the entire set of Powerpoint slides in a single .ZIP file or scroll down to download individual decks in PDF format. Note that the ZIP file contains full set of master slides, while the PDF versions are single background slides. The 2015 Template Toolbox is optimized for 16:9 screen resolution.

2015 PPT Template Toolbox (file size: 1.5 MB, MIME type: application/zip) - optimized for 16:9 screen resolution (HDTV, widescreen)

2013 PPT Template Toolbox (file size: 1.5 MB, MIME type: application/zip) - optimized for 4:3 screen resolution (standard TV)

PowerPoint 1
OWASP PPT 1 (file size: 64 KB, MIME type: application/pdf)

PowerPoint 2
Download PPT 2 (file size: 125 KB, MIME type: application/pdf)

PowerPoint 3
Download PPT 3 (file size 122 KB, MIME type: application/pdf)

= AVATARS =

Social Media
Connect others to OWASP with the social media avatars. The avatars below can be used for Twitter, Facebook, LinkedIn and YouTube. Social media is the easiest way to keep up to date on the happenings within OWASP. You can either download the icons individually, or you can download them all via the Toolbox link below. Branding rules relating to customization of icons, cover photos, banners and other social media graphics are covered in the Brand Guidelines section of the Marketing/Resources site. Customization may not obscure the OWASP brand.

OWASP Social Media Toolbox (file size: 478 KB, MIME type: application/zip)

Facebook
Icon



Coverphoto



Google+
Icon



Coverphoto



LinkedIn
Icon



Large Icon



Coverphoto



Pinterest
Icon



Twitter
Icon



Background



YouTube
Icon



Background



= BANNERS =

OWASP Print and Web Banners
Below you will find a print banner that you can use for events and conferences, and several web banners that are used for different operational areas within OWASP. The print banner download comes in a print ready PDF. It is ready to send to the printers.

Conference Banner
Conference Banner (file size: 624 KB, MIME type: application/pdf)

Web Banner Collections

 * OWASP Banner Toolbox Small (file size: 247 KB, MIME type: application/zip)
 * OWASP Banner Toolbox Large (file size: 754 KB, MIME type: application/zip)

Web Banner Files
Click a banner to view file information or to download the file.



















Previous Web Banners
The following banners are no longer in use. If you are using any of these banners, please replace with the corresponding banner above.















= INFORMATIVE =

OWASP Information
The purpose of the informative materials is to give an overview of OWASP and the benefits of membership. Provided below is the brief About Us flyer, as well as information about corporate and individual membership. Three form letters are provided in the New Member Welcome flyer and the e-brochure provides additional information. The final flyer provides information about OWASP project Zed Attack Proxy(ZAP), a penetration-testing tool. The features and functionality of ZAP are also outlined in the flyer.

About Us Flyer
About Us Flyer - Front Page (file size: 706 KB, MIME type: application/pdf)

About Us Flyer - Back Page (file size: 519 KB, MIME type: application/pdf) Note: The back page contains dummy text and is customizable in Adobe Acrobat Pro or other PDF editor; however you may need to have a copy of the Joanna MT font set to edit the text.

Corporate and Individual Membership Flyer
Corporate and Individual Membership Flyer (file size: 217 KB, MIME type: application/pdf)

New Member Welcome Flyer
New Member Welcome Letter (file size: 53 KB, MIME type: application/pdf)

ZAP Flyer
ZAP flyer (file size122 KB, MIME type: application/pdf)

E-Brochure
(file size122 KB, MIME type: application/pdf)



= PROJECT RESOURCES =

Project Icons & Templates
The templates and icons below are the files used for our OWASP Projects. Here you will find icons that you can place on your wiki project page to let viewers know what type of project they are looking at, and what stage the project is in. Click on an image to view information and download the file.

The operational OWASP Project wiki template can be copied onto a new project page. If you require more assistance with these files and/or templates, please contact the OWASP staff for assistance.

OWASP Operational Wiki Template

OWASP Example Template: DO NOT EDIT









OpenSAMM
Download all OpenSAMM graphics via the ZIP file below or click on an image to view information and download individual files.

OpenSAMM Icons (file size: 223 KB, MIME type: application/zip)

Construction:



Deployment:



Governance:



Verification:



Book Cover Files
Lulu Guide (file size: 2.6 MB, MIME type: application/pdf)

Below you will find the Adobe Illustrator, Photoshop, and In-Design files for past OWASP Documentation books. You will need a copy of Adobe Creative Suite to edit these files. If you want to use these templates, but do not have Adobe Creative Suite, please contact the OWASP staff for assistance.

Download the Book Cover Zip File

= MARKETING RESEARCH =

Marketing Research
Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future.

Marketing Research (file size: 5.4 MB, MIME type: application/zip)

Marketing Research Explained
Marketing Research Explained (file size: 3.0 MB, MIME type: application/pdf)

Marketing Strategy Recommendations
Marketing Strategy Recommendations (file size: 967 KB, MIME type: application/pdf)

SEO Audit and Recommendations
SEO Audit and Recommendations (file size: 2/1 MB, MIME type: application/pdf)

=CONTACT=

Contact Us
If you are interested in another piece of OWASP design for your event or project, please let us know by using the OWASP Contact Us form.

