Staff-Projects/201905-Global-AppSec-Tel-Aviv

= Overview =

The Tel Aviv chapter is hosting one of three Global AppSec events in 2019. Global AppSec Tel Aviv will be presented May 26-30, 2019 at the Intercontinental David. The five day event will begin with three days of training sessions followed by a two day Conference. They event is forecasted to generate $215,707 of revenue for the Foundation.

= Project Links =
 * Name: Global AppSec Tel Aviv
 * URL: https://telaviv.appsecglobal.org/
 * Registration link Internationals: https://knasim.herokuapp.com/owasp2019/register
 * Registration link for Israeli Locals: https://knasim.herokuapp.com/owasp2019/Locals/register

= Goals =


 * 1) Gather the OWASP community for discussions and shared learnings on security topics with 600 attendees
 * 2) Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
 * 3) Provide unique opportunities for local infosec community in Tel Aviv
 * 4) Achieve revenue and profitability target of $623,436 and $215,707 respectively.

= Major Milestones =

A milestone isn’t everyone’s to-do list, it is the high level tasks of the project. If you have more than 20 milestones, you’re being too granular
 * 2019-03-10, Trainers and Speakers Selected
 * 2019-03-17, Publish Conference Program on website
 * 2019-04-15, Delegate kit items ordered
 * 2019-04-20, Determine final Staff travel plans
 * 2019-05-01, Final list of Volunteers selected
 * 2019-05-03, Brochure and Programs sent to Printer
 * 2019-05-10, Signage sent to Printer
 * 2019-05-22, Compare "member list" to OWASP database [Dawn]
 * 2019-05-26, Training Sessions Begin
 * 2019-05-29, Main Conference Begins
 * 2019-06-05, Post-Event Survey sent to attendees

= Leadership =
 * Chair: Avi Douglan, [mailto:avi.douglen@owasp.org?subject=Global%20AppSec%20Tel%20Aviv avi.douglen@owasp.org]
 * Co-Chair: Ofer Maor, [mailto:avi.douglen@owasp.org?subject=Global%20AppSec%20Tel%20Aviv ofer.maor@owasp.org]
 * Training Lead: Josh Grossman, [mailto:josh.grossman@owasp.org?subject=Global%20AppSec%20Tel%20Aviv josh.grossman@owasp.org]
 * Training Co-Lead: Yossi Oren [mailto:avi.douglen@owasp.org?subject=Global%20AppSec%20Tel%20Aviv iss@oy.ne.ro]
 * CFP Lead: Shira Shamban [mailto:avi.douglen@owasp.org?subject=Global%20AppSec%20Tel%20Aviv shirasha@gmail.com]
 * Or Katz [mailto:avi.douglen@owasp.org?subject=Global%20AppSec%20Tel%20Aviv or.katz@owasp.org]
 * Ori Troyna [mailto:avi.douglen@owasp.org?subject=Global%20AppSec%20Tel%20Aviv oritroyna@gmail.com]


 * ED: Mike McCamon, [mailto:mike.mccamon@owaspfoundation.org?subject=Global%20AppSec%20Tel%20Aviv mike.mccamon@owaspfoundation.org]
 * Sponsorships: Kelly Santalucia [mailto:kelly.santalucia@owaspfoundation.org?subject=Global%20AppSec%20Tel%20Aviv kelly.santalucia@owaspfoundation.org]

= Venue =

Intercontinental David Tel Aviv Address: Kaufmann St 12, Tel Aviv-Yafo, 61501, Israel Phone: +972 3-795-1111

= Lodging =

Intercontinental David Tel Aviv Address: Kaufmann St 12, Tel Aviv-Yafo, 61501, Israel Phone: +972 3-795-1111

= Registration Prices =
 * Regular, $650 with $50 member discount and $100 group discount
 * On-Site, $750 with $50 member discount and $100 group discount
 * Student, $125
 * Speakers, $0
 * Leaders, $0
 * Sponsor passes, $0
 * Dinner Only, $125

= Budget =

Below is the high-level budget as produced in this Google Sheet Budget. The forecast relies on 600 attendees (350 regular priced attendees) in addition to $155,500 in training and $237,488 in sponsorship revenue.

= Sponsorships =

>> Version 2 of Sponsorship Sell Sheet <<

This event offers several parter sponsorships opportunities. If you are interested in supporting the event please contact [mailto:kelly.santalucia@owasp.org?subject=Global%20AppSec%20Tel%20Aviv kelly.santalucia@owasp.org]. https://telaviv.appsecglobal.org/sponsors/

Sponsorship Contract Status to Date (as of 08:00amET April 30, 2019). Amount contracted: $175,630USD
 * Gold sponsorship level (1 more to sell before we sell out of gold)
 * Accenture - invoiced
 * Checkmarx - paid in full
 * HCL Products & Platforms - invoiced
 * JP Morgan - invoiced
 * RIPS Technology - paid in full
 * Synopsys - paid in full
 * Symantec - paid in full
 * Veracode - paid in full
 * WhiteSource Software - paid in full


 * Silver Sponsorship level (2 more to sell before we sell out of silver)
 * CheckPoint Technology- contract sent
 * Contrast Security - contract sent
 * CyberArk Software - paid in full
 * Expim - contract sent
 * High-Tech Bridge - paid in full
 * Micro Focus - contract sent
 * Salt Security - invoiced
 * Snyk - invoiced


 * Community Supporter level
 * Soluto - contract sent
 * Triop AB - invoiced


 * Badge Sponsorship (sold out)
 * F5 - paid in full


 * CTF
 * Intel Electronics, LTD. - invoiced


 * Lanyard Sponsorship (sold out)
 * Accenture - invoiced

Currently in working contact with:
 * Adobe
 * AppSec Labs
 * Bitdefender
 * CodeDX
 * Deloitte
 * Imperva
 * Perimeter X - considering silver or gold, hopes to have an answer within the next few days
 * Security Compass
 * Security Innovation

= Legal =


 * Venue [ * Signed Agreement with Target/Venue [[File: 2019_GlobalAppsec_TelAvivOwasp_countersigned_agreement.pdf]] ]
 * Venue A/V (if different vendor [ with Venue ]
 * Catering [ with venue]
 * Session Recordings [ ]
 * Lead Collection [ ]
 * Event Insurance [ ]

= Creative =

= Unofficial Meeting Minutes =

2019-03-26

 * 1) Training. Currently there are 10 paying registrations for the 5 courses.
 * 2) NO Update on registration numbers
 * 3) 29 Talks of 39 slots who have accepted but not all have
 * 4) Shira will be sending a worksheet out today with confirmed speakers
 * 5) Feedback is Twitter content as been good, but they would like us to be more creative.
 * 6) Will likely open Call for Volunteers in April.
 * 7) Sponsorship revenue $72,975, collect $28,800
 * 8) They are still discussing give-away. Might be a t-shirt or water bottle.
 * 9) Action Items for Staff
 * 10) 2019-03-28, Change button color for "Register Now" on https://telaviv.appsecglobal.org/registration/registration-international [Mike]
 * 11) 2019-04-01, Chapter Leader outreach with one slide about events [Lisa]
 * 12) 2019-04-02, Develop a more agressive social media plan for conference [Lisa]
 * 13) 2019-04-03, Special One-off Connector dedicated for an event [Lisa]
 * 14) 2019-04-02, Build a schedule of volunteers (number and schedules) [Mike]
 * 15) 2019-03-27, Do we have any outstanding comarketing channels, if so, ask [Lisa]

2019-03-12

 * 1) Innovation Fair. They will do a Demo fest 4-6min to pitch their project. Total 45-60min in the main session; just prior to Keynote.
 * 2) Registration is online. So far 5ppl for conference, 3ppl in Training
 * 3) Discussion about training and discount codes for Corporate Sponsors, etc.
 * 4) More aggressive Social campaign for event [Mike > Lisa]
 * 5) Kelly reviewed current sponsorship details. If all outstanding contacts are signed or ready to sign we are at $53,350 of revenue
 * 6) Avi will pass onto Mike a contact that would market the event for a commission.
 * 7) Action Items for Staff
 * 8) 2019-03-21, Develop a more agressive social media plan for conference [Lisa]

2019-03-05

 * 1) CFP is closed with 120 submissions. Opened the second round is open and will close 10-April. They will be sending out notices to first round later this week.
 * 2) CFT we do not have enough training rooms, 10 confirmed trainings. The have had more more good sessions submitted so they are adding two more small rooms to the plan.
 * 3) Verified Dawn's list of changed on registration
 * 4) Will add a Dinner Pass for Leaders for $75
 * 5) Discussed details on current sponsorship agreements and current status.
 * 6) Mod Security Project is requesting a full day room for a working meeting.
 * 7) Action Items for staff
 * 8) 2019-03-07, When can get Sched setup with training info [Lisa]
 * 9) 2019-03-08, Give Eurlan the Sched link once setup [Lisa]
 * 10) 2019-03-08, Determine status of Mod Security Project [Kelly]

2019-02-26

 * 1) Closed CFP Round #1 on Sunday (116 submissions) 30-40% was in the last few days.
 * 2) CFT closed and working to select final. Challenge is our two biggest rooms @ Intercontental only hold 30 ppl for training sessions. Options for three-days courses only can accomodate 15-20 seats. Lynn is exploring a seperate venue as a backup. Current arrangement is 60/40 (40 trainers) on
 * 3) We confirmed pricing for sponsorships, tickets, and training.
 * 4) Open question to staff about expense for PR (today is $500). Do we want to increase this budget and what is the purpose to (1) drive more attendance and/or (2) get coverage from the event? There was not closure but assigned to Mike
 * 5) Plan is to open registration on March 4th. Vikki will pass along content about hotels, etc to both the telaviv.appsecglobal.org site and on owasp.org.
 * 6) Team still accepting feedback on Innovation Summit
 * 7) Action Items for staff
 * 8) 2019-03-06, Prepare to receive data for Sched (Upload training), [Lisa]
 * 9) 2019-03-06, Release Sponsorship Brouchure v2, [Kelly]
 * 10) 2019-03-09, Decide on a Marketing plan objectives and budget, [Mike]